Making Nice Web Type

My name is Tim Brown. I'm designing Nice Web Type's tumblelog from scratch.

FYI, I'm now applying design changes to (and flowing live content into) Nice Web Type tumblelog. Still writing about the making here, but go there for visual status.

Working toward navigation

Spent some time thinking about the nav area. One example of art direction over time. I’m making decisions about this thing now because I need to now. Later I may iterate some more and change things, but I need something to start with.

Iteration 1:

I started by thinking the nav could be a spot for some kind of chunky visual. So I made a button bar. No good. It was distracting in the same way those sidebar images were, and (although I intend to refine everything initially throwing it together) it was ugly. Hover state on the right there, in green. I tried a variety of subtle differences in color, roundedness, gaps/borders. Just didn’t feel right.

Iteration 2:

So then I thought, what’s the absolute minimum I need to do? Change the color on hover. Easy. Lots of folks do this to really nice effect. But I wanted more structure here. I made the text all-caps, but that wasn’t enough so I added the really subtle borders. I liked it, but it didn’t feel finished.

Iteration 3:

Until now I had been using all-caps Scala Sans for the nav text, but I swapped in Cronos and it made a big difference. Cronos is turning into the typeface I use for sort of a relaxed emphasis, all over this site. I added very light gray box shadows above and below the border, and that also made a big difference I think.

1 year ago

My name is Tim Brown. I'm designing Nice Web Type's tumblelog from scratch.